Do our temperaments really influence our choice of career, relationship with others, and how we do business? Or is business for few people only and not for others? Why do some people succeed in business and others do not? These are some of the mind bugging questions that needs an urgent and elaborate answer, in order to begin to harness or collate what might be responsible for your business success or failure, and also strategize better ways of managing your business to achieve the expected result as a small business owner. First and Foremost, let distinguish between the "extroverts" and the "introverts". Who are they? Simply put, the extroverts are turned-outwards. That is, they're more concerned about external things, they spend, and have more time with other people out there, than they do have for themselves. While the introverts are opposite, they're rather turned-inwards. They are extremely conscious of themselves and their environment. They prefer spending quality time with themselves and have little for others. Now, how does these two different personalities and traits relate to your business? How do they affect your business? Which of them should better manage a business? Or which should you consider when it comes to hiring someone to manage your business? When it has to do with succeeding in a business, you definitely need to explore and employ all necessary and available tools in order to carve out a niche for yourself. You need to have little traits of both the extroverts and the introverts to be able to effectively and efficiently manage a business and eventually succeed in it. Probably, you need to hire the services of both, if you're considering hiring someone to manage your business. Now, why do i say these? You'll obviously discover that from the characteristics of the extroverts, they're goal-getters, they get the job done by going out there for marketing your products and services. They've got the power of words that can convince anyone to purchase a particular product. They can generate leads for your business, attract more customers and clients, and make your business known to people. They are very skilled and gifted in doing all that, and every small business owner or business organizations cannot shied away from the services of an extroverts to make their business blossom, because they've got the innate ability to make a business go viral, increase sales and generate leads. Introverts, on the other hand, are analytical and innovative thinkers. They can read and forecast the market with their intuitive and analytical minds. They are extremely good innovators, with the ability to come up with new ideas and new areas to pitch your business tenth, and make your business grow or improve in quality. Better and efficient ways of packaging your products and services to make them appear very attractive to your potential customers and clients can also be traced to the innovative ability of the introverts. These two personalities complements the services of each other, and you can't do without the services of either of them to make your business grow. I know of an author who has written and published a very interesting book on marriage and relationship with a huge amount of money. Suffice it to say that, this author must be an introvert for having the patient to sit down and write a book. I believe so many authors will definitely agree with me on the fact that, it takes patient, creative and an analytical mind to author a book. For more than two years of publishing that book, he was not able to sell-off fifty out of over a thousand copies of that particular book, until he realized that he actually needs the services of an extrovert to assist him in getting those books into the market. Statistics also shows that most of the worlds entrepreneurs are actually introverts, who were able to nurture and build their businesses to a very large corporation or empire, by employing the services of the extroverts to get their business known to the whole world. As a small business owner, if you can develop and combine the skills of both the extroverts and the introverts, and make it come to bare on your business, the better for your business. But if not, you certainly need to employ the services of both, in order to grow and expand your business.
How Social Media Engagement Can Improve Your Small Business.
A lot of small business owners are often too busy to engage, interact or connect with their fans, clients and customers on social sites. They're only concerned and interested in selling off their products and services, so they can make more profits. Or they're rather too busy to spare a little time on various social sites to interact and converse with their clients and customers on this social sites. This is definitely a bad omen for your small business, that will make your business not to succeed on social media, because it negates social media business marketing ethics and practices. And so many small business owners are often guilty of this practices. Selling of your goods and services is actually the sole aim of every business that is started on a low capital. More to it, is the fact that you need to build your connections, grow your networks and share ideas with others on how to improve the quality of your goods and services. The truth of the matter is that, People want to see you and no more about you, and about your business, before they can be compelled to purchase your products or services. Take for instance, you've created a Facebook business page for your business, a twitter, linkedin, pinterest, Google plus, YouTube and foresquare business accounts for your business. But you never log into those accounts to see posts, tweets and messages your potential customers and clients are sending about your business, or you probably ignore them, without any reply. This is extremely appalling, and a bad social media business marketing attitude that will never help your small business to succeed on the internet. It is very pertinent for you to know that your potential customers and clients wants to engage, connect and interact with you on social sites. They want to know more about you and your business, before they can be confident of purchasing what you offer. You as the small business owner, you're representing your business when you engage with them on social media, and your business is representing you in terms of quality and packaging. Because it is how you package your products and services that will attract more people to patronize you. You frequently need to make out sometime to engage and interact with your fans, clients, customers and everybody on social media who is interested in your business. Talk to them about your business, share business ideas with them, ask them what else they would like see on your business page, and endeavour to always find out what they're saying about your business. It will definitely help your small business to grow on social media. Because the more you interact and connect with your fans, clients and customers on your business page, the more you're building their trust and confident in your business, and the more you'll make more sales and profits. Remember, you're the salesperson, and it is how you package, engage and interact with people that will drive traffic to your business. So when next you log into your social media business account, don't ignore those messages, posts or tweets you see on your dashboard. Try to respond to all of them, and hobb-nobb with your customers and clients a little, you can share nice posts on your page about latest goods and services, or improvement about your business, you can leave questions behind on your page, and you can even send personal messages to many of your clients and customers. Creating a Facebook group for your business, where your clients and customers can also connect and interact with each other, and share ideas will also help to boost your business on Facebook and make it go viral. Apart from Facebook group, twitter lists is also another platform to bring all your fans, clients and customers to discuss about your business and share ideas with each other. You definitely need to take advantage of all this available opportunities on social media to grow and improve the quality of your social media business marketing strategies.
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