7 MOST IMPORTANT SOCIAL MEDIA PLATFORMS YOUR BUSINESS SHOULD HAVE A PRESCENCE.

Best Social Media Platforms For Small Business Owners.

It is no longer news that social media business has taken a formidable and unprecedented dimension in the scheme of things in the business world, and the era of taking online business or social media business with so much levity has since elapsed. Gone are the days where business are done only in the brick and mortar way, where you only need to have a physical store to be able to do business, but these is an era of click and mortar business, where you set up an online store, and people click to transact business. With more and more people getting aware of online business, and millions of people all over the world signing up daily for various social sites, it definitely means that social media business is gradually becoming the cream of the crop, and may eventually overtake the offline physical store business. Therefore, as a small business owner, if your business hasn't establish its prescence online and on social sites, or you're reluctant about social media business, then you're actually depriving yourself the privilege of getting your business known to majority of your potential customers and clients who are leveraging online business and the social media, as a means of transacting business.
In these particular post, i want to discus seven most important social media platforms your business needs to have a prescence in, and how to use them to publicize your business.
Below are the 7 best social media platforms suitable for your small business.

1. FACEBOOK:

Facebook was founded in 2004 by Mark Zuckerberg and it is undoubtedly the largest social site that every small business owner must leverage on to publicize their business, and establish their business presence. Facebook alone has over two billion fans worldwide, with millions of people all over the world signing up daily to make their presence known. So many people sign up for facebook for different things. Probably, to connect with old and distant family and friends, to connect with their favorite celebrity, share photos, post interesting thoughts and carve out a niche for themselves on the social site. But as a small business owner, your goal of establishing your presence on facebook, should be to make your business know to the whole world, get more fans, clients and customers, drive more traffic to your business, and consequently increase sale. Facebook alone can help you do a whole lot of this. Millions of people on facebook are interested in your business, and they want to know about it. But how can you reach out to them without establishing your business presence on these social site?
Now, how can you advertise your business on facebook? Facebook has given every business owner the privilege to advertise their business, through creating a facebook business page for their business. Your facebook account should be your business page account, your business name is your brand name on facebook. Creating a facebook business page for your business, will help to distinguish your business and make your customers and clients connect directly with your business. Creating a facebook business page with your business name, is one way of making your business known to the whole world and getting more people to know about your products and services. When you create a facebook business page for your business, you need to clearly define your business, your products and services so that people who are seeing your business page for the first time can know what you've got to offer. After creating a facebook business page for your business, facebook also gives you the opportunity to advertise your business for only $10, so that more people all over the world can see your business page and connect with it. For your business to succeed on facebook, you must frequently connect and interact with your fans, customers and clients, so they can know more about your business and patronize you.
Facebook is certainly one of the best social media platform your business should have a presence, because it has the capacity of growing your business, driving more traffic to it, and increase your sales.

2. TWITTER:

Twitter is also another important social media platform that cannot be neglected when it comes to social media business. Twitter can be said to be next to facebook in terms of the number of people signing up daily for it. Twitter is also very important for advertising your business, connecting with other similar businesses and carving out a niche for your business. To succeed on twitter as a small business owner, you need to use the maximum 140 characters giving by twitter to clearly define your business in short sentence, so that people can no more about you and your business, and follow you. But unlike facebook, where people see your business page and "like" it, in facebook terms, when you advertise it. In twitter, those who share similar business ideas with you, are the ones that will follow you on twitter, and the more you post about your business, the more you get more followers. Obviously, these absolutely means that you must post frequently to get more followers. Hence, creating a blog or website for your business and posting content from it directly to your twitter account, will help you to get more followers. You can also use the search engines to search other businesses related to your own business, and post the contents to your twitter account. By doing this, you'll get more twitter followers, more people will know  about your business, and definitely carve out a niche for yourself on twitter.
Creating a twitter list for your business is also very important, because this is where your twitter followers connects directly with you, and you share ideas based on your business. Twitter is an important social site that can't be neglected when it comes to social media business.

3. LINKEDIN:

Linkedin is also another important social networking site to establish your business presence as a small business owner. Linkedin is a professional social networking site where different professionals in different field connect with each other. As a small business owner, linkedin is good for you, because it brings you into contact with other users who share or have similar business with yours. Linkedin is a social networking site that opens the door to more opportunities, especially when you frequently post and share important and interesting topics, or something about your business. When you establish your business on linkedin, you'll be reaching out to millions of people worldwide who also do your kind of business. Linkedin is about networking, the more you share thought-provoking posts, the more people connect with you, and you keep growing your network. If you're not yet on linkedin as a professional, or as a small business owner, i encourage you to sign up today, and begin to grow your network, and get more people know about your business.

4. GOOGLE PLUS:

Google plus is another social site that is hosted by google. Google plus also helps you to advertise your business and get more people to connect with you. When you sign up for google mail, google also gives you an opportunity to add a google plus page, where you describe yourself, your business, your location and what you do. Google +, means an addition, you add more friends to a relevent circle, either as friends, acquintances, family, or people you want to follow. Google plus is an interesting social site that gives you all the freedom to talk about your business, and share posts relating to your business. A lot of people are on google plus, and they're using it to share their experiences, talk about their business and establish themselves on social media. Google plus is very important for your business as a business owner, where you've got the opportunity to have your business listed on google places, and get more people know about it. People also add you to a circle, when they find your page interesting. Use google plus to build your business and expand your circles. Google has also recently introduced a google plus hangout, where you can organize a forum to connect with your friends live, through a video web cam, to discus issues and share ideas. Google plus is very necessary to expand your business on social media and reach out to others.

5. PINTEREST:

Pinterest is also another social media platform that is very necessary for your small business. Infact, pinterest is mainly created as a social media business platform, to enable business owners share their businesses with the world, connect with similar businesses, increase traffic to their business and drive more sale. If you're not yet utilizing pinterest to grow your business, then you're certainly missing out as a small business owner. Pinterest allows you to upload and share photos about your business, to enable your fans, potential customers and clients have an insight about your products or services. Pinterest is very important in growing your business on social media, and get more people to know about it. Everything you need to grow your business online is available on pinterest, you only need to choose your area of interest which is relevant to your business, and begin to upload photos and share posts about your business.

6.YOUTUBE:

Youtube is definitely important for your small business, if you're into a servicing business or product manufacturing. As you all know, youtube is all about uploading videos of whatever you've done or you're into. If you're into a servicing business or manufacturing business, then youtube is good for you. You can upload a video of such business on youtube and millions of people all over the world can see and watch it when they search for something relevant to it. Youtube has the capacity of driving more traffic to your business, when you take advantage of it to grow your business.

7. FORESQUARE:

Foresquare is another social media platform that is necessary to grow and expand your business. Foresquare has to do with the location of your business. Establishing your business on foresquare, will help people know about your business location. When people visits your business place on foresquare, they leave a recommendation about your business location for more people to know the location and connect with it. Foresquare is good for driving more traffic to your business, through helping people know your business spot.

This are my list of 7 most important social media platform to establish your business presence. Establishing your business presence on them, will help you to drive more traffic to your business.