Do You Need More Traffic To Your Small Business?
A lot of small business owners often complain about getting more people to know about their business on the internet and through the social media, or getting more loyal customers and clients. This is the challenge most small business owners are facing. Undoubtedly, the most difficult and worrisome aspect of starting a new business is getting people to know about your products and services, and what you've got to offer, or probably getting and keeping loyal customers. It is even worse, especially in these days of competitive business, where a whole lot of people are into the same business. However, getting people to know about your business or getting more loyal customers shouldn't discourage you from starting a business, it only takes a single step of believing in yourself and what you do. And if you've done your research very well on the business, and have a well thought-out and comprehensive business plan, and have learnt all the nifty-gritty involved in succeeding in a business, then getting people to know about it, or having more customers will not be much of a difficult task, it will come naturally with time and consistency. But for the purpose of these post, i'll be limiting my argument to driving more traffic to your business on the internet and through the social media with this seven key ways. Below are my seven ways you can drive more traffic to your business on the internet, and on social media1.BLOGGING: Blogging about your business is one major way of getting your business known to the whole world. Your business is your brand name, and your blog is your niche, so creating a business blog for your business, means carving out a niche for yourself, among other competitors. The importance of creating a corporate business blog to blog about your products and services cannot be over-emphasized. It helps your business rank higher, and people actually comes to know more about it. It also shows the seriousness you attach to your business, because people take your business seriously when they see the seriousness you attach to it. A blog is definitely a perfect way to share anything you know with the world, including your business. When you create a blog for your business, you also need to create various page sections relevant to your business to enable your readers have an all-inclusive view of your products and services. Wordpress and blogger gives you the privilige to create various pages in your blog, like the, about me and the home page. But for a business blog, you can add your contact details and products and services to the lists of pages, where you will describe your products and services and how your readers, clients and customers can contact you. However your blog will not be complete if you don't include social media sharing buttons as, facebook, twitter, linkedin, google plus, pinterest and other social sites, to enable your readers share your contents. Having a blog without social sharing buttons will be like being alone in your own niche and no one notices you're there. Also share contents frequently from your blog to attracts more visitors to your blog. Use search engines friendly keywords and tags to enable search engines pick up your contents faster, and you rank higher when people search for something relevant to your business.
2. FACEBOOK BUSINESS PAGE: Facebook is the largest social networking site with over two billion users worldwide. Everyday, more people keeps signing up for facebook and more business owners keeps establishing their business prescence on facebook. Facebook gives every business owner the opportunity to establish their business prescence, and advertise their business on it, and connect with their fans, clients and customers, through creating a business page with their business name. Therefore, if your business is not yet found or listed on facebook business pages, then you're missing out on a whole lot of your potential customers and clients. Can you phantom the number of people worldwide that would have probably known about your business just by creating a very nice and all-encompassing facebook business page for your business and advertising it for just $10 with facebook? Creating a facebook business page for your business and advertising it on facebook, is certainly one sure way of attracting more customers and driving more traffic to it on the internet and through the social media. Also remember to link your business page with your blog, so you can post the contents from your blog directly to your facebook business page. These also points your readers, fans, clients and customers to your blog and make them have confidence in you, it also increases your blog traffic.
3. FACEBOOK GROUP: Apart from having a facebook business page for your business, creating a facebook group with your business name also helps you to drive more traffic to your business, and puts you in control of your business. Facebook group helps you to connect better with your clients, customers and other group members. This is a platform where you share ideas with your group members about your products and services and how to improve upon them. You also know what your clients and customers thinks about you and your business. You can start by adding your facebook friends and family members who are also interested in business to the group, and through networking, other people who are not directly related to you, but are interested in your business will ask to join the group. This is how you build your connection, expand your business and establish yourself as a social media savvy entrepreneur.
4. SOCIAL MEDIA ENGAGEMENT: It isn't enough to establish your business on social sites without finding quality time to effectively engage your fans, clients and customers on this social networking sites. It will become an effort in futility. Your potential fans, clients and customers wants to engage, connect and interact with you, so they can know more about you, your products and services and what you've got to offer. The only way to know more about those who are intersted in your business and what they think about it, is to from time to time visit your social media business accounts to see what they're saying about your business, and leave a reply, message or innovations about your business. It will help them to build and repose their trust and confidence in you.
5.BE INTERESTING: Making your business interesting to your fans, followers, customers and clients can keep them interested in your business and also drive more traffic to your business blog and increase your social media business success. Nobody wants to connect with a boring facebook business page or an empty blog without interesting contents, it is a big turn-off to your fans, followers, customers and clients. Being interesting means employing all the necessary social media engagement techniques that makes more people like your business and keeps your fans and followers, customers and clients coming back for more. Don't always try to impress them, but endeavour to interest them. Impressing them may not last longer, and may in the long run portray you as not being real. Because to always impress someone, you might need to become a magician, that always wants to look for new tricks to impress his or her followers. But when you interest them, you're making yourself real to them, and also giving them reasons to comeback to your blog or business page for more. You can be interesting by taking cognizance of any fan or any user that subscribes to your blog or likes your page, let them know you appreciate their interest in your blog or your page, and promise them more better deal. Post interesting topics on your blog and ask your readers to comment on them, leave intersting questions on your social media business page, organize a forum on your facebook group, and use google plus hangout to bring your fans, follower, clients and customers together to share ideas and discuss about your business.
6. COMMENT ON OTHER BLOGS: Posting comments on other blogs, especially well-known and established blogs can help drive more traffic to your blog and and your business page on social media. Don't be too selfish or too busy to comment on other blogs, it surely paves the way for other bloggers to notice you and your blog and drive more traffic to it. You can't be an island when it comes to succeeding in business, you must definitely connect with other bloggers, and those who share the same business ideas with you. Try commenting on other blogs and see how it will increase traffic to your blog and business.
7.CREATING CONTENT FOR YOUR BUSINESS: Creating online content relevant to your business is also one major way of making your business popular on the internet and driving more traffic to your business through the social media. Online contents are necessary to boost your site traffic and make your business visible to search engines, as google, yahoo and bing. Choosing keywords and tags that relates to your business will also help your business rank higher in search, and enable search engines to pick up your contents faster. Such that when people search for something relevant to those keywords, your contents appears at least, on the first page of search. Creating online contents that are search engine friendly, requires skills professionalism. This is why you need to hire a good content creator to write about your business, products and services that will enable your business rank higher in search engines for better popularity.
This are my lists of seven key ways to increase your business traffic on the Internet and on social media. Always comeback here for more interesting posts. Thanks!