A lot of small business owners are still oblivious of the efficacy of using the Facebook business page in growing and improving their online products and services marketing. Do you know that millions of people all over the world access Facebook daily? And millions of your potential customers and clients are always on the internet to discover new products and services. A Facebook business page will definitely do the magic of reaching these millions of people and connect your customers and clients directly with your business. A Facebook business page is actually your brand name on Facebook, that everybody wants to see and connect with. Facebook gives you the opportunity to choose a brand name for your business, and categorize your type of business to let people know your business is all about. The most important section of your Facebook business page, is your "about" section. This is where your potential customers and clients actually look out for, in order to know what your business is all about. This is where a lot of small business owners actually miss out, because they do not write anything on their about page. It is absolutely appalling to not describe your business on your Facebook business page, because, this where anyone will like to check before proceeding to view what you've got to offer. You definitely need to extensively and comprehensively described your business on the "about" page of your Facebook business page to let people know more about your products and services. Advertising your business page on Facebook will also help to increase the visibility of your business page and allow more people to see it. When you advertise your business page on Facebook, Facebook automatically features your page all the time, for more people to connect with your business, thereby increasing the number of your customers and clients, and also increases your marketing ability. You've got to always connect and engage with your customers and clients on your page in order for them to gain your trust and believe in what you're doing. So many business owners do not actually engage and interact with their clients and customers on their Facebook page. It's actually a wrong online social media marketing practice that can hinder your business from succeeding online. So many of your customers and clients are looking forward to engaging and interacting with you on your page, because they want to know more about your business, so you definitely need to oblige them the opportunity to interact with you on your business page, so as to retain the confidence they have in you. Find time to always respond to their posts and questions. This will help them to know that they're not just wasting their time liking your page.